Google Analytics Tutorials

Ever wonder what how to make the best use out of your Google Analytics? Engage with Google Analytics Tutorials through free videos uploaded weekly. These are designed for overwhelmed business owners.

Surprise! We have a new Google Analytics "Home" tab, that closely follows what we saw last year with the launch of Google Assistant-type analytics recommendations for iPhone.

The good news is this is bringing a lot of IMPORTANT utility to the average user and making it friendlier to learn Google Analytics.

Learn Google Analytics Home Cards

Google Analytics Home Card

The home metric encourages real-time and historical data analysis.

Big numbers, easy to follow layouts, and the easy to find drop-down menu to change date range in the lower left corner. This is almost an elegant primer to what the entire scope of Google Analytics will look like in its next release.

Google Analytics Home Card Date Range

Follow the trend lines backwards and forwards to see comparison of user behavior.

If you're looking at baseline metrics to follow, users FIRST, sessions, bounce rate and the entire session duration are all the need-to-know metrics that should be tracked. The over-time comparisons metrics will tell you, if you're up or down (green or red), for the period you've select in the bottom drop down-down menu.

The time periods are rounded and easy to follow. Go as far back as comparing your Google Analytics Home to your data from last year.

How do you acquire users?

Google Analytics Home Stacked Bar Chart

Google Analytics home is showing off some of its Data Studio muscle by flexing powerful stacked bar charts.

Hover over to see the different stacked traffic channels, source / medium, and referral sources for your website during the designated time period.

These user interface changes are starting to warm my heart and really really appeal to me visually. There's even tabs on the lower right to see the report inside of Google Analytics.

Presenting the actual application of analytics inside these visualization, that answer business questions, and chain the relationship to the source reports are going to bring up more questions. Raising the curiosity bar of Google Analytics is happening before our eyes!

Active Users & Retention

Active Users Over Time Retention

Time trends and retention are complex concepts being introduced to everyone — not just data people.

See which time of week users are visiting your site and how many weeks after their first session they're sticking around.

Cohort reports have always been in the "beta" feature inside of Google Analytics and now they're putting it front-and-center as one of the crown jewel cards. These types of reports are invaluable to businesses that might not see conversions until weeks later.

Users, Demographics & Devices

User Demographics

Knowing your users is like knowing your friends. You need to have some sort of perception to their wants, needs and desires to please them. This report is going to show you the time, day, location and device users are using to come to your website.

When do your users visit, from where, and which devices?

This is ultimately the defecto limit of most users understanding of Google Analytics. It's darker tones, the descending percentages of countries and top devices in order. Consuming Google Analytics data has never been easier!

Pages & Adwords Report

Google Home Pages Report

Finally, the last cards in Google Analytics Home are the pages report which contains the pages, pageviews, and the value (which is intrinsic in this case) — along with my Adwords performance.

See which pages are performing and how your campaign is producing.

These cards are pretty disappointing, but to be fair to Google, they're probably testing the cards showing revenue and income on more elaborate setups of Google Analytics. This particular account is branding and lead-generation oriented.

Google Analytics Home (App Store?)

There's finally a Discover tab, which is a self-serving resource all things Google Analytics.

Discover Google Analytics

This comes as a massive surprise. All the tools, resources, and pieces (all things analytics) have finally been centralized inside of your account. Learn about all the extensions, tools and resources to eventually become a Google Analytics pro.

In closing, it seems the new Google Analytics interface is heading towards the iPhone version. They're purposefully ignoring the several hundred metrics and dimensions to show the numbers that users care about. Cleaner designs, higher polished metrics, and maybe very soon, Google Analytics Assistant is coming to the desktop version.

We're going to see an increase in Google Analytics adoption. Look out for the release of Google Analytics Home & Discover coming to a console near you!

Learn The New Google Analytics Interface

Surprise! We have a new Google Analytics "Home" tab, that closely follows what we saw last year with the launch of Google Assistant-type analytics recommendations for iPhone. The good news is this is bringing a lot of IMPORTANT utility to the average user and making it friendlier to learn Google Analytics. Learn Google Analytic…

Michael Zima

Learn how to install Google Analytics & Tag Manager

Every single website needs to utilize Google Analytics and Google Tag Manager. Follow along in this video in how to register and install both tracking codes to your website. Every overwhelmed business owner should have both these services implemented on their site(s).

Google Analytics

Visit google.com/analytics to sign up for your free account with your primary Google account. The first step is to select a new account. You only need to have one account to manage all of your websites under different properties. By default you’ll want to select website, name the account, and please don’t name the website such as www.mywebsite.com as this is overused and makes it difficult for 3rd parties to manage your account. The actual business name should suffice.

What’s nifty with Universal Analytics is there’s a drop down many that prompts you to select either HTTP or HTTPS site. HTTP will be default setting and ecommerce websites should have HTTPS selected. Make sure to check with your webmaster if your site is configured to support a secure certificate. The final piece is to select the time zone for your account and either check or uncheck the dialog boxes. Click through and accept the TOS and that’s it. You have you Google Analytics account all setup. The final step is to place the tracking code from Google and install it onto your website.

Google recommends installing it just before the closing </head> tag on every webpage on your site. This is the optimal position and putting it towards the end might cause some documented problems with datasets being skewed.

Real-Time Preview
Google Analytics Real Time Report

Check Real-Time by quickly mousing over the search-bar in the top left-hand corner and enter real and the Real-time > Overview should popup. Now you have Google Analytics installed on your website. This is a great tool to troubleshoot if your analytics are working and it registers data by the second.

Google Tag Manager

Tag Manager is something that helps with Google Analytics and it will help you measure your web traffic in the future. What's most useful is it'll help you how to learn analytics by a useful set of features that can be implemented through this tool. Installing this will future-proof you site and will reduce the time you need to have someone work in the back end.

Similar to installing Google Analytics you have to visit google.com/tagmanager to sign up for your free account. The process is very simple:

  • Select Website and name it
  • Enter the same URL as in Google Analytics
  • Continue and accept the TOS

That's pretty much it. A prompt comes up and asks you to install a similar tracking snippet that's used for Google Analytics. The only difference is it has to be installed immediately after the opening <body> tag for it to work. If you cannot install this on every page you will have to contact a developer or see if there's a plugin available depending on your configuration.

That's it. You now have analytics and tag manager installed on your websites(s).

Installing Google Analytics & Tag Manager

Learn how to install Google Analytics & Tag Manager Every single website needs to utilize Google Analytics and Google Tag Manager. Follow along in this video in how to register and install both tracking codes to your website. Every overwhelmed business owner should have both these services implemented on their site(s). Google Analyti…

Michael Zima