Tracking Setup

Advanced tracking is the #1 opportunity for online businesses to stay ahead in 2024.
Let us help you gain a competitive advantage!

Transform Your Metrics Into Success

During our proprietary onboarding, we ensure that we set up and configure everything for your marketing success. You will gain a laser-focused understanding of you ROI, lifetime sales value, business metrics and more importantly we will collect all the data required to feed the algorithms so AI can do its magic and get you the highest results. It’s currently the most important way to gain a competitive edge against your competitors.

ARE YOU WONDERING WHY?

1

If a business spends ~$30k+ per year on ads, it is becoming mandatory to have the latest tracking, customer data platform, and attribution tools in place. Like with a website or an ad account, tracking is not just a one-time setup - but a long-term improvement to have an extensive overview of the marketing efforts and the dollars spent on it.

2

Advanced tracking might cost an extra $1-2K a year, but it can also save a lot of wasted ad spend, reduce CPA, improve lead quality, increase ROI, and most importantly help you beat your competitors. It is the single most important competitive advantage in 2024 for businesses online.

3

With advanced tracking you own your customer data, and get more and more accurate results. Plus, it allows you to create better audiences, faster, which plays a big role in remarketing and multi-channel results. You also get access to 3rd party unbiased reporting giving you the full journey: all the touchpoints of every single user.

We Bring Results, Not Just Tracking

We audit and configure over 50 parameters in your marketing platforms with the goal of gaining a laser-focused understanding of your ROI, lifetime value sales, and business metrics.

Tracking Maturity Levels

90% of businesses online are stuck at a basic or standard tracking level with low or decent conversion rates and ROI. That’s because high conversion rates aren’t accidental. With advanced tracking, we’ll help you get the best possible results from your marketing campaigns.

You are certainly here.
This is where you will be.

1

Outdated/Basic Tracking
  • Client side tracking
  • Primary conversions - Google Analytics 4
  • Data retention in GA4 = 2 months
  • Last updated July 2023

2

Standard Tracking​
  • Client side tracking
  • Primary conversions - Google Tag Manager
  • Data retention in GA4 = 14 months
  • Google and Facebook own your data
  • Around 60% accuracy in data collection
  • Limited cookie lifespan
  • Miss 40% attribution
  • No audience boosting
  • Basic user attributes = Name, email, phone
  • Enhanced conversions

3

Advanced Tracking
  • Server side tracking
  • Primary conversions - 1st-party Customer Data Platform
  • Data retention in GA4 = 14 months
  • You own your customer data
  • >90% accuracy in data collection
  • Extended cookie lifespan to 1 year (Vs. current 1-7-30 days)
  • Increased accuracy of attributions by up to 60% (limited direct)
  • Boost audience building by up to 50%
  • Advanced user attributes = Name, email, phone, GCLID, IP address, user agent, FBC, FBP, country
  • Enhanced, cookieless, & offline conversions
  • Block ad blockers, iOS17 limitations, increase website speed
  • 3rd party unbiased multi-channel reporting tool
  • Webhooks for CRM, Payment gateways, Calendly, and more

Better Accuracy, Superior Results, Bigger Audiences

Here are some examples of how advanced tracking makes a difference.

With basic trackingWith advance tracking
Day 1
Visitor clicks on a Google Ad
Refuses cookies
Anonymous marketing cookie not collected
Anonymous 1st party cookie collected
Profile created
Day 2
Visitor comes back to the website (direct)
Refuses cookies
Purchases
Anonymous marketing cookie not collected
Anonymous 1st party cookie collected
Profile recognized
Results0 sale recorded
Wasted ad spend and ROI = 0 on Google Ads
1 sale attributed to Google Ads
With basic trackingWith advance tracking
Day 1
Visitor uses an iPhone
Clicks on a Facebook Ad
Accepts cookies
Anonymous marketing cookie collected (Facebook cookie ID1)
Anonymous 1st party cookie collected
Profile created
Day 2
Visitor comes back to the website on Desktop (direct)
Accepts cookies
Purchases
Anonymous marketing cookie collected
Profile not recognized (change of device)
(Facebook cookie ID2)
Anonymous 1st party cookie collected
Profile recognized (IP address, Facebook fbclid,etc.)
Results1 sale attributed to direct
Wasted ad spend and ROI = 0 on Facebook
1 sale attributed to Facebook Ads

GA4 Anonymous ID Reporting
Vs
1st Party, User Level Reporting

One (Awesome) Marketing Agency + Advanced Tracking = Smart Marketing

Let's get on a call and discuss your business' needs.

It All Comes Down To This.

Outdated/Basic & Standard Tracking
One time setup
Not up-to-date
Cost per purchase increasing
Cost per lead increasing
Results decreasing
Unhappy business 😔
Advanced Tracking by Zima Media
One time setup + Monthly subscription
Always up-to-date
Cost per purchase stable or decreasing
Cost per lead stable or decreasing
Results increasing
Happy business 😊

Want a free consultation?

Send us a message and we can plan a call to discuss your business' needs and marketing strategy.

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