Want to figure out the best ways to target your desired audiences and start strong on LinkedIn? We can help you reach your B2B marketing goals.
Why does your business Need Linkedin Ads?
What Are LinkedIn Ads?
Unlike other social networks, LinkedIn is more business-oriented. That’s why LinkedIn Ads is a PPC advertising platform that allows you to reach a very precise audience. Even though LinkedIn has a smaller user base than Facebook, it can still help you boost your business a lot.
There are two formats of LinkedIn ads: Display Ads and Sponsored Updates. Display Ads are meant to generate brand awareness and traffic. Sponsored Updates are used to amplify your content and push it to people’s home feeds to gain more exposure.
Why does your business need LinkedIn ads?
LinkedIn is the only professional social media platform that lets you reach prospects who would be the most interested in your services.
Since people take their LinkedIn presence seriously, you can easily target them by professional profiles that they update regularly. It includes such target options as degree, skillset, job title, company name and size, industry, etc.
LinkedIn also lets you run ads in News Fed, Side Panel, or InMail, giving you a lot of opportunities to test what works better for your business. Apart from that, LinkedIn Ads is known for bringing better conversion rates. Even though it’s a bit more expensive to advertise on LinkedIn, it holds a better ROI potential.
Lastly, LinkedIn’s Matched Audiences program lets you retarget your website visitors, get more engagement, and grow brand awareness. Plus, it allows you to upload CSV lists of email addresses, contacts, or company names to create customized audiences and run account-based ad campaigns.
Sponsored Content Campaigns
Ads Manager Review, Keyword Research, Target Audience & Campaign SetupWe start with the audit of your LinkedIn Ads Manager, get to know more about your business, observe your competitors, and gather valuable data. It helps us determine your LinkedIn advertising goals so that we can create and execute the best marketing strategy. Then we move on to researching the most relevant keywords your prospects are likely to search for. We also identify your desired audiences and figure out the best ways to target them. Once we have all the critical information, we create various ads and set up advertising campaigns.
Ongoing optimization of campaignWhile ad campaigns are running, we carefully monitor their performance to make sure they are delivering desired results. During this time, we measure different performance metrics: clicks, impressions, and conversions. If any improvements are needed, we adjust the campaigns accordingly. We also take care of the whole lead generation process and try to lower lead costs. Our team always applies the most efficient practices and creative approach to meet your expectations and generate the most qualified leads for your business.
Reporting & Next StepsWith our weekly reports, you will never be in the dark. We provide you with the ad campaign results so that you can see what better matches your LinkedIn business goals. At the end of a month, you also receive a comprehensive video report and suggestions on how to continue boosting your business.
LinkedIn Ads Management Packages
Do you want to start advertising on LinkedIn but you are not sure how to do it most efficiently? Check out our LinkedIn Ads Management Service and watch your business grow.