GOOGLE ADS (ADWORDS)
Do you want to drive targeted traffic that converts? We will help you boost sales on your website with Google Ads.
Google Ads Management Packages
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Why Your Business Needs Google Ads
What Is Google Ads?
Google Ads is a pay-per-click (PPC) advertising platform that allows you to build and run ads for your business. It lets you reach your target audience through Google Search and Google Display Networks by placing bids.
When people click on your ad, they’ll go to your website to learn more or buy your product/service.
Why does your business need Google Ads?
Firstly, Google Ads lets you advertise on the largest online network that has 90% of internet users.
Secondly, you get traffic that is searching for exactly what you are offering. It means you can get more visitors, leads, and customers to your site the day you launch your ad campaign.
Thirdly, it’s a great chance to beat your competitors because they’re using Google Ads too.
Moreover, since you pay only for clicks (PPC), and not for showing your ads, you can measure the outcome and adjust campaigns accordingly.
You can also remarket your products or services directly to past visitors, leads, and customers.
No matter what, Google Ads always allows you to maintain full control of your campaigns. Plus, it can bring unbelievable results when combined with SEO.
Whether you are a new or well-established business, Google Ads is the fastest way to draw more attention to your brand and grow sales. Skillfully crafted ad campaigns will help your services/products get found by those who need them the most.
Competitors Brand Campaigns
Google Ads Account review, Keyword Research & Ads Setup
Before we start creating Google Ads campaigns for your company, we thoroughly audit your current Google Ads account and review precious historical data. Then we conduct comprehensive keyword research for your particular industry, location and competition to have a full understanding of your business so we can build a perfect ad campaign for you.
Once we have all the vital information, our dedicated Google Ads team starts using data analysis and various creative techniques to craft quality and cost-efficient ad campaigns.
Then we configure your ad account for success. We research the best keywords for your product or service on Google, so your paid ads match the words or phrases that people search for. We also implement negative keywords in the campaign to prevent your ad from showing up in unrelated searches. It helps reduce ad spend and ensures your ads only reach the audiences you want seeing them.
Our team also takes care of the entire PPC strategy to ensure the most effective positioning of your services or products. We pay attention to all the key elements of a profitable ad campaign: keywords, negative keywords, ads, ad extensions, and settings.
At Zima Media, we make sure to set up and run ads that would reach the most of your desired audience and deliver the best cost per click (CPC) value.
Ongoing optimization of the campaign, ad groups, and adsAfter we set up all ad campaigns, we keep on monitoring and optimizing them. It means that we try targeting new keywords and audiences to compare results. We create ad groups in your campaign following the Single Keyword Ad Group (SKAG) approach. We have full control of your bidding and spending, implement highly relevant keywords, and build hyper-focused ads for a particular keyword. We also create several different ads with various calls to actions (CTAs), headlines, descriptions, and vanity URLs to A/B test which ads perform better. That way, you get the most optimal results. We also insert ad extensions such as location, phone number, and additional text to show more information about your business in the ads. During this step, we can see what types of ads are working the best for you, and improve the strategy.
Reporting & Next StepsWith our Google Ads Management service, you’re always aware of what’s going on thanks to the insightful weekly reports showing you the actions we’ve taken. Our team strives to deliver top results and even exceed your expectations. We carefully monitor the performance of your ad campaigns, trying to optimize ROI at all stages of the process. In the end, you receive a full video report of the ad campaign results and further suggestions on how to keep growing your business.
What our Clients are Saying
"Very clear and simple communication. I had to share some information in the beginning and I received the product before the deadline, and they gave me a nice presentation with suggestions of what I should do for better performance. I am extremely happy with the service. I understand that Google Ads must be redone and I will definitely hire them again."
"I used Zima Media to create a lead-generation form ad on Facebook and Instagram. Communication was great. Up front they asked me a very detailed list of questions. They delivered the ad campaign within the stated timeline, and included a video explanation for it! I'm very happy with the process, and I'm excited to see what my lead generation will be like."
"I am blown away with this gig. Seller delivered on time, went above and beyond to make sure this campaign was set up right, and even threw in some extras. About to make my new campaign live and see how results look but I am very optimistic that they will get me good results! I have a feeling I will be a long time customer. Thanks!"
"Honestly, i wish i had found these guys at the start of my Fiverr journey. When i consider how much money i have paid for inferior "have a go" services that have under-performed it would have been far easier to splash out on something actually worth the money, like this gig. Communication was great, the seller completed the work far earlier than expected, the work itself is very thorough and the reports excellent."
"True experts. I have worked with other higher cost SEO agencies and they have the expertise. They helped me understand the search market for my category and provided me direction for content development and seo updates."
"Great experience with this company. They were very professional, thorough, extremely personable and knew what they were doing. I highly recommend them for anyone looking for SEO. You can try other companies that are cheaper but you get what you pay for. You are much better paying for quality and having the job done right the first time."
"Michael and his Zima team have done a superb job in helping us meet our SEO and website optimization goals. He communicates clearly and frequently and always on hand should you have any questions and super professional. Highly recommended!"
"Fantastic service that was worth every dollar. Increased my website traffic, gave me a prioritized strategy for future development, and educated me about the process the entire way. Would certainly work with again."
"Michael and his staff at Zima Media are brilliant. He has taught and coached us well. The bottom line is our ratings are up and we are now visible to the Corporate World. I also very much appreciate him being such a HUGE fan of our Company and what we do. I/we HIGHLY recommend Zima Media!!"
"My fear in writing this review is that my competition might find out about Zima Media! Mike Zima has been maximizing the SEO and AdWords account spend for my companies website for the last 4 years. His knowledge and diligence have paid off for our company handsomely. Mike has deep knowledge of what Google wants to move your company “up the ladder”."