search engine optimization (seo)
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What is SEO & Why You Need it
SEO is a bit of a mystery: everyone knows about it, everyone needs it, but not everyone understands it. So, let’s fix that.
SEO stands for search engine optimization. It is the process of getting traffic to your website from free, organic search engine results. In other words, SEO lets you optimize aspects of your site to give the best first impressions. Those can be Google SERPs with helpful snippets that lead your audience to high-quality content, fast and proper site structure, or the “votes” (aka backlinks) that you get from other trusted websites.
Remember, your website is the digital handshake that your client should engage in when connecting with your business.
Let’s say, if you notice you are repeating yourself to clients’ questions, this should prompt a piece of content on your website answering this subject in depth.
SEO opens you up to a whole new world of clients that might have the same question. Building your reputation is critical, and it is how SEO can help you be more distinguished in your market. SEO forms a communication strategy around your website to gain more qualified clicks from search engines. Once your business has social proof on Google or any other search engine, it will transform dramatically.
Site monitoring, Issue & Keyword reporting, Content ResearchWhen it comes to SEO, even the simplest things matter. So, we start from the basics:
- Connect your website to Google Search Console
- Make sure your web pages appear in search engine results
- Build, install, and fix the crawling components on your website
On-site, Technical optimizations & Content WritingHere we come to the second step -- optimizations and content writing, based on the keyword research. This is what we do first:
- We inspect selected pages
- We write focus keywords for each page
- We create SEO friendly page titles
- We update meta descriptions
Implementation, Reporting & Next StepsFinally, we come to the last step where you get to see all the results of our SEO campaign and receive recommendations. Now that we updated your web pages with SEO friendly content and optimized them, we provide you with the report. The final SEO report includes:
- Review of the most critical elements of the SEO campaign
- The evolution of keyword ranking
- A custom SEO plan on how to continue your website growth