Google Data Studio Tutorial — The Good Parts

Google Data Studio Tutorial

Google announced this month that Data Studio is free for anyone with a Gmail account. This massive shift in the visualization of your data and how much it used to cost. What is Google Data Studio? It is a tool you can use now to make better decisions about your online business.

The End Results of This Video Tutorial

Learn Google Data Studio

Learn Google Data Studio with this tutorial and learn each of the following. Here's the analytics dashboard we build and I am going to include a free data studio template for your reference: https://goo.gl/Wer5xg

UI Overview

  • Editing Theme
  • Navigation

Designing A Dashboard

  • Layout Design
  • Planning Cards

Visualizing Data

  • Connecting Data
  • Visualizing Cards

Sharing Data Studio

  • Connect to Another Template
  • Share Template

Data Studio Theme

Google Data Studio Theme

The theme inside of Google Data Studio is one of the first steps to personalizing your reports. If you're using these for internal reports or building them for people on your team, branding them will make dashboards more appealing. Make sure to check out the theme settings and personalize it to your own business.

Building a Data Studio Template

Building Google Data Studio Template

Building a theme and a template is a key to getting the most out of Google Data Studio. In the tutorial, we make this exact template including the logo, title, and color scheme. I went with the tropical colors because who doesn't like warm weather?

When the general look and feel is to your liking—remember to duplicate this dashboard when making new dashboard projects.

Preparing a Data Studio Dashboard

Preparing Data Studio Dashboard

The most valuable asset to building a Google Data Studio dashboard is using the space to your advantage.

Build color blocks to visualize what the final dashboard should resemble.

Space can be limited on the canvas, but the number of pages is not. Try to create your pages around topics of discussions, because each of these cards should somehow relate to each other.

Prepare Google Data Studio Checklist

  1. Large Blocks Around 1/2 Canvas Reserved for Graphs & Charts
  2. Medium Blocks Ranging From 1/4 or 1/6 Canvas Reserved for Tables
  3. Small Blocks Ranging from 1/16 - 1/8 Canvas Reserved for Single Value Numbers

Once you've prepared the blocks for your cards—we're ready for implementation.

Planning Data Studio Dashboard

Planning Google Data Studio

Labeling each of the blocks is the final stop to conceptualizing your dashboard. If you're going to finish it or delegate it, someone, make sure you have the labels in place.

Labeling each of the blocks can later be used as titles for cards.

Labeling Cards Checklist

  1. Clear Label Defining the Card
  2. Determining What Should Be Connected
  3. Additional Text To Explain Card

Put in as much or as little text as you want. If you already know what you're building, you've already created titles for your cards. We are now ready to start connecting the data.

Finishing Data Studio Dashboard

Finishing Google Data Studio Dashboard

The final dashboard is going to lose the block placeholder and keep some of the titles. If you've built a theme around your color palette; the cards should match your business. There's a lot more work to creating individual metrics which we'll save for another video.

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Michael Zima

Full-service digital freelancer working from his pocket. Specializing in Google Analytics Reports, Google Analytics Coaching, and Teaching Google Analytics. Contact me to get started.

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