Google Analytics Intelligent Voice Navigation: A Step Forward for Data Accessibility
When you can ask a direct question, you’re far likelier to get the results you’re looking for, whether you’re asking a person or a newfangled user interface (UI). The latest Google Analytics Intelligence voice-recognition navigation offers just this kind of simpler use: both well-versed and novice users of Analytics checking on ad performance have a helpful new tool. We were all taught there are no stupid questions—what Google confirms through voice-operated analysis navigation is an effort to be user-friendly for new users, who can now ask questions that best inform them. Perhaps Google finally reviewed the demography of Analytics users since around Q2 of 2014, which reveals more fledgling companies, microbusinesses, and small ventures are using Analytics than large corporations or behemoth multinational enterprises.
Analytics Intelligence Voice Navigation in Analytics for Website, App, and Ad Performance Data
Rather than clicking between the multiple pages within the UI, users new to Analytics can just ask, “Google, where is my website traffic located?” or, “Google, show my November 2017 app data.” These queries reveal exactly what it saves enormous amounts of time and offers precise responses for desktop versus mobile traffic, and where traffic came from geo-specifically at different times of the day, week, or month, and more. In essence, with Analytics Intelligence and voice recognition, every previous generation of users had to figure out without assistance or by reading reams of tutorials to understand is all automated for users today.
For those new to the world of analytics in general, the multiple navigation bars are usually their first clue that this won’t be a straightforward process, nor one that’s intrinsically comprehensible. Rather than staring at a screen hoping data will eventually reveal information like a 3D hidden-image poster, users can now ask Analytics Intelligence to configure charts and graphs that concisely illustrate the exact data users want on-demand. Beta phase participants in Analytics Intelligence and verbal recognition were astonished by the accuracy and speed with which they obtained desired data, officially making Google Analytics the most accessible UI for virtual analysis relevant to its users.
A step forward for data accessibility is a step forward for ventures of any size—and the economy. Small companies and boutique collectives don’t have the budget to bring in data scientists or on-call IT teams. Thus, being able to access whatever data sets they need by just asking is the new standard expected by those who know about Analytics Intelligence voice-based navigation.
Adding Voice Control That Understands Requests into Analytics Was No Small Feat
With technology being what it is today, many of us have smartphones in our pockets that already use voice recognition to do anything from respond to questions about where the nearest ATM is located to explaining how to bake brownies. When you think about voice recognition in this sense, it doesn’t seem like a huge deal that tech giant Google would add voice navigation to Analytics. Quite to the contrary, it was quite the undertaking, not a simple upgrade or transition. Taking almost three-and-a-half years to complete, voice recognition and controls within Analytics Intelligence were architected on the same language overlay Google uses for other stuff, like those aforementioned applications for Google-powered Android phones, tablets, and Google Home.
Seems simple, right? The difficulty wasn’t so much in voice recognition (for multiple users within each account), but rather with the technology to make what users need to appear based on what they say. In other words—quite literally—vocal recognition wasn’t the issue: making Analytics do what users requested was were developers had their hands full. Voice-controlled insights for websites, applications, and ad deployments for mobile and desktop use allows everyone from the CEO, IT staff, and other team members to quickly and easily look up whatever data they need.
Before presentations, preparing up-to-the-minute analysis reports, or when being asked about any variable directly by customers, vocal navigation obtains precisely what you want more simply than ever. As voice control tends to get smarter the more it’s used, there’s no doubt navigating through the Analytics UI will improve for unique users and universally over the coming months and years.