Google Analytics Custom Reports Tutorial

How can I use Custom Reports to understand what my content is doing? This question is often asked when a Content Publisher wants to understand where traffic is coming from to make critical decisions to your site. This video reviews how to leverage custom reports and prepares one for a specific subdirectory.

Custom Reports: Little tab that's stuck snug between Reporting & Admin

Google Analytics Custom Reports Tab

It's overlooked in every single situation from the novice to the experienced Google Analytics expert. Why would you ignore one of the best and under utilized feature to help with Google Analytics Custom Reports?

The Reason is this page is not very appealing since both Reporting & Admin have things any user can interact it. Granted, this page is underwhelming and it shouldn't be overlooked. The video does a good job of explaining how you can prepare the data and where to begin. As a content publisher and/or someone trying to monitor traffic it all begins with the Site Content Reports.

Google Analytics Site Content And All Pages Report

All Pages: Contains all the URLs and slices everything by engagement such as Pageviews, Time and so on.

This is where the drilling starts to become interesting where you can easily filter and segment data to gather Google Analytics custom reports.

Google Analytics Content Drill down Custom Report

Content Drilldown: Site architecture explorer that dives into subdirectories (folders).

Ideal when you want to isolate a part of your website: Blogs, Product Pages, and Unique silos.

Google Analytics Landing Page Custom Report

Landing Pages: First interaction on your website.

The one used most by me and you should consider it too. It's very dull without a secondary dimension to really spice up the data...

Google Analytics Exit Page Custom Reports

Exit Page: Last interaction on your website.

Very important for conversion monitoring and should be kept close to your back hip pocket.

In the event you're having issues showing all the pages within a subdirectory is when a first interaction Google Analytics custom report might be worth it. Open up the tab, create a new report, and make sure flat table is selected.
Google Analytics Custom Reports Editor

  1. Page path level 1
  2. Page path level 2
  3. Select Defined Metrics
  4. Filter Page path level 1 by subdirectory

Once all the custom dimensions are preloaded and the metrics are selected. That's it! You've created a Google Analytics Custom Report that contains all your relevant information within a subdirectory that can be exported, sliced, and send to stakeholders. Google Analytics custom reports are only the beginning and let it empower your data.