Keys4Less
Case Study

Find out how we helped Keys4Less achieve a total revenue of $131,544.97 from Google Ads in only 3 months!

2,432.24%
RETURN ON AD SPEND
$0.52
AVERAGE CPC

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About Keys4Less

Keys4Less offers a wide selection of keys, remotes, key programmers, and key-cutting machines. Their easy-to-use online store provides a variety of reliable locksmith solutions. Known for quality products and service, Keys4Less is a go-to source for all locksmith requirements.

The Challenge

Keys4Less faced several significant challenges that hindered their online presence and effectiveness in digital marketing:

  • Website Issues: The site had numerous 404 pages and other technical problems.
  • Overloaded Keyword Strategy: Their Google Ads campaigns were bogged down with an excessive number of keywords.
  • Google Merchant Center Errors: There were critical errors in their Google Merchant Center account.
  • Lack of Trust Signals: The website lacked elements that would instill trust in potential customers.
  • Product Listing Shortcomings: Products were missing Global Trade Item Numbers (GTINs) and had unconfigured taxes and shipping.
  • Ineffective Ad Management: Existing ads were not maintained properly and didn’t run long enough for effective algorithm learning.

The Strategy

To address these challenges, we developed a comprehensive strategy focusing on optimizing their Google Ads campaigns:

  • Conversion Tracking Implementation: We set up conversion tracking in the Google Ads account. This was crucial for teaching the algorithm, creating remarketing audiences, and forming new campaigns using best practices
  • Campaign Restructuring:
    • Performance Max Campaign: We launched a Performance Max campaign targeting all products initially.
    • Search Campaign: Developed a focused Search campaign centered on general business, keys and remotes, key programmers, and key-cutting machines, utilizing insights from previous campaigns.

The most significant issues we identified and tackled were:

  • Lack of Conversion Tracking: Previously, there was no system to track conversions, crucial for campaign effectiveness.
  • Keyword Overload: The account suffered from an excessive number of keywords, ranging widely from 30 to over 600, including a mix of broad, exact, and phrase-match types.
  • Outdated Ad Strategies: They relied on outdated ad-building strategies, including the use of + and – symbols in keywords.
  • Ad Format Inefficiencies: Most ads were Expanded Text Ads, and the responsive search ads had poor ad strength.

The Results

Our advertising campaigns for Keys4Less achieved remarkable results. The campaigns generated an impressive 503,411 impressions and 10,477 clicks, leading to 766 purchases and a total conversion value of $131,544.97

We also achieved efficient spending:

  • The Return on Ad Spend (ROAS) was an impressive 2,432.24%.
  • The average Cost Per Click (CPC) was kept low at $0.52.
  • Cost per conversion was effectively managed at $7.06.

Finally, the Performance Max (PMax) campaign alone brought in 467,296 impressions and 8,320 clicks, and achieved an exceptional ROAS of 4,805.22%.

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