Heartpace
Case Study
Our mission was to increase Heartpace’s brand visibility in English, Swedish, and Dutch markets by creating compelling storytelling around leadership and performance management.
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About Heartpace
Heartpace is a cloud-based HR platform that helps organizations streamline HR processes, employee data, performance management, and payroll in one secure, user-friendly system. Trusted by companies across Europe, Heartpace combines smart automation, HR insights, and strong data security to help teams work more efficiently and make better people-focused decisions.
The Strategy
Firstly, we started with SEO Management for the company’s website, monitoring its performance and technical issues in a more challenging custom platform. Then we launched a proper on-site and off-site SEO strategy for optimizations and backlinks.
After the first six months, we switched our focus mainly on writing SEO-optimized content for Heartpace’s blog. We’ve been producing various blog posts about performance management and employee engagement.
Later we decided to create two series of articles that would answer all the questions potential clients might have. The first series was devoted to OKRs, and it consisted of 10 articles. The second series was about sustainability in the workplace. Both of them proved to be a great success.
The Results
In 12 months, Heartpace saw a lot of improvements and an all-time high for ranking keywords in the US, UK, NL, and SV.
Easy and fast on communication. Great experience working with them!
