THE HEARTPACE
CASE STUDY
Heartpace is a SaaS platform based in Stockholm, Sweden.
Our mission was to increase its brand visibility in English, Swedish, and Dutch markets by creating compelling storytelling around leadership and performance management.
We also helped Heartpace come up against their competitors. We learned a lot while working together.
Campaign Breakdown
- Set up SEO on a custom platform
- Developed a strategy that integrated English, Swedish, and Dutch languages
- Launched a content strategy and a series of articles for the website
Strategy
Heartpace is one of our oldest clients, and we’ve been working with them since March 2018.
Firstly, we started with SEO Management for the company’s website, monitoring its performance and technical issues in a more challenging custom platform. Then we launched a proper on-site and off-site SEO strategy for optimizations and backlinks.
After the first six months, we switched our focus mainly on writing SEO-optimized content for Heartpace’s blog. We’ve been producing various blog posts about performance management and employee engagement.
Later we decided to create two series of articles that would answer all the questions potential clients might have. The first series was devoted to OKRs, and it consisted of 10 articles. The second series was about sustainability in the workplace. Both of them proved to be a great success.
Along with the content strategy, we also managed Heartpace’s social media accounts to sustain the company’s online presence.
As for now, we continue to deliver quality SEO content writing services to Heartpace and watch the company grow every day.
Key Results
In 12 months, Heartpace saw a lot of improvements and an all-time high for ranking keywords in the US, UK, NL, and SV.
Easy and fast on communication. Great experience working with them!
Henrik Dannert
