Better Shea Butter
Case Study
A dominant Amazon brand, Better Shea Butter wanted to create more traction on their own personal website.
We helped take their website to the next level with our content strategy. Our mission was also to help them with the WordPress redesign.
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About Better Shea Butter
Better Shea Butter is a natural skincare brand specializing in ethically sourced butters, oils, and DIY skincare ingredients. Founded in 2013, the company is known for its high-quality shea butter products, simple ingredient philosophy, and commitment to helping customers create effective, natural skincare solutions at home.
The Strategy
When we started working with Better Shea Butter, the first thing we had to do was make sure their site was set up for SEO. Since the client had already a Google Search Console account, we reviewed the account data before starting the optimizations.
During the initial checkup, we found that the company was already ranking for a lot of keywords. So, we set out to optimize the site’s top pages by focusing on lower difficulty but higher-volume keywords that we discovered in Google Search Console.
Except for optimizing the page titles, meta descriptions, and heading tags, we also tried to optimize the site’s navigation and structure. We decided to create four pillar pages around the four main kinds of butter the client was using for her products: Shea, Cocoa, Mango, and Kokum.
Overall, it was a great experience getting to work with this client. We’re glad we helped Better Shea Butter achieve their set goals.
The Results
Better Shea Butter got a 32.2% increase in SEO clicks and 57.9% increase in impressions. Then, in just 3 months, we took them from 5K keywords to a peak of 8K keywords.
Mike and his team maximized my website SEO and they increased traffic and conversions in just a few months, I couldn’t be happier and I definitely recommend them!
