How To Set Up Your Shopify Facebook Ads Account

Welcome to this quick tutorial on how to set up your Shopify Facebook Ads Account and connect it to your Business Manager! If you want to run ad campaigns for your Shopify Store, you will need to do this step before starting any ad campaigns.

Why You Need Facebook Ads

Facebook is the world’s 3rd most visited website with over 2.41 billion monthly active users. This makes it an amazing place to advertise your products, which is why 92% of social marketers use Facebook for advertising. Due to its traffic and active users, Facebook is a powerful tool that can help target very precise demographics that fit brands perfectly. Its lookalike audiences are also a great way to find new customers that fit the same profile!

So Facebook ads are a fantastic way to connect with your fans, retarget site visitors, reach potential customers, and increase your sales. In this article, we’ll teach you how to create an ad account on Facebook.

How To Create An Ad Account On Facebook

Setting up your Facebook Ads Account is both easy and fast. Follow these simple steps to do it:

Step 1: Sign Into Business Manager

Go to the Facebook Business Manager and select the business where you want to create the ad account.

Step 2: Go To Business Settings

Click the Go To Business Settings button.

Step 3: Create an Ad Account

Under Ad Accounts, Click the +Add button and select Create a New Ad Account.

Step 4: Select Your Settings

Name your account & specify your timezone and billing currency and click Next.

Step 5: Select the Business 

Select the Business the Ad Account will be used for and click Create.

Step 6: Add People & Set Permissions

Add the rest of your team! Begin by adding yourself as the Admin and continue by selecting the people who will manage your campaigns, the permissions they will have within the ad account. Click Assign to confirm.

Step 7: Setup the Payment Method

Inside the Business Manager Settings, Select Payments from the left-hand menu. Click Add Payment Method.

Add the credit card information and click Continue. 

And that’s it! You’ve created a new Facebook Ad Account and are (almost!) ready to start running some ads. The next step is setting up your Facebook Channel on Shopify in order to be able to track,  measure, and retarget correctly.

And many more!

Facebook Ads Account Insights

After you’ve created both your Facebook Ads Account, you might be itching to start your campaigns. So how do you structure your Facebook Ads campaign? Understanding the campaign structure is key because a solid campaign is the basic foundation for a successful sales and marketing strategy.

To give you a better understanding of Facebook Ads, here’re a few main things you need to know to navigate your Facebook Ads dashboard with no extra hassle.

• Facebook Business Manager – this is where you will find all your campaigns (both running and paused). You will also be able to have a quick view of the delivery (active, off, rejected, learning), the bid strategy, the budget, and the results.
• Campaigns – here, you’ll find all of the campaigns you created for your Shopify store.
• Ad Sets – here, you’ll see the ad sets and audiences your campaign consists of.  Usually, you’d create a different one depending on the audience being targeted, the placements you are using, & even the types of products you want to advertise.
• Ads – here, you’ll be able to see all the ad copies, images, headlines, and descriptions you created, as well as their individual performance.
• Audiences –  you can view the audiences you used or create new ones with the Audience Manager.

To get a clearer picture, think of a campaign as an inverted umbrella:

So a campaign is structured in the following way:

1. Campaign Level
2. Ad Set Level
3. Ad Level

Let’s discuss each level a bit further.

Campaign Level

It all starts at the campaign level. The first thing you need to do is set your campaign’s objective. Do you want to bring traffic to your website? Want to generate more leads? Do you need to increase your brand awareness? Do you want your potential customers to purchase and convert? It all starts here.

There are many to choose from based on your business needs:

• Awareness

• • • Brand Awareness
    • Reach

• Consideration

• • • Traffic
    • Engagement
    • App Installs
    • Video Views
    • Lead Generation
    • Messages

• Conversion

• • Conversions
  • Catalog Sales
  • Store Traffic

All of your ads, ad groups, and efforts will focus on the objective you choose.

At the Campaign Level, you can:

1. Turn on or off entire campaigns, ad sets or ads.
2. Measure how well each objective is performing across the campaign, multiple ad sets, and multiple ads.
3. Set the entire campaign budget or a cap for your overall spend limit.

Ad Set Level

At this level, you’ll be able to set your target audience, ad set budget (in case you want to spend more or less money on any particular ad set), set the schedule, placements and bidding for all of  your ad sets.

Here are a few of our recommendations:

Audience Targeting

Create a separate ad set for each audience. This will help you understand your campaign’s results, get audience insights, and keep your ad sets from competing against each other. 

For example:

• Females interested in Fitness, aged 22-55, living in USA & Canada
• Males interested in Fitness, aged 22-55, living in USA & Canada

If you’re testing to see if a particular message, ad copy, or image works differently across any particular audience, this is the way to do it.

Set the Budget & Schedule

• Here you can define the maximum amount you want to spend on each ad set. 
• You can decide if your ads will run continuously or if they will run within a specific time frame.

Ad Level

This is where it gets interesting. At the ad level, you can try different types, run A/B tests for different images or copies, and review which ads are outperforming each other. You can also decide which ads will be shown by turning them on or off.  

Here are a few of our recommendations:

• Create a small number of ads with different variations. Try images, videos, texts, and links and review their performance in a couple of days or weeks.
• Don’t have too many ads per ad set. Having too many visuals can affect your overall performance and hinder your comparisons.
• Turn off low performing ad sets to increase your conversions, lower campaign costs & save money!

This is the way Facebook Ad Campaigns are structured. Now that you’re familiar with this, you can start creating your very first campaign. Just don’t forget to set up your Facebook Channel first!

Want more tutorials? Check out our articles on how to do SEO Keyword Research for your Shopify store, how to set up Google Analytics and Google Search Console, or how to do on-page SEO optimizations!