Convinced you don’t need a Digital Marketing Agency? Think again.
A Digital Marketing Agency can provide the right tools to grow your business at a fraction of the cost (and time) that it would take a person doing everything from scratch. They also provide work from experts and professionals who are up to date with the latest trends, as well as keeping your business with the digital trends it needs.
If you’re still not convinced, we’ve put together a list with 8 reasons why you SHOULD hire a Digital Marketing Agency for your business.
But, what can an Agency really do for me?
Many things! As we mentioned in this article on How To Choose Your Digital Marketing Agency, a Digital Marketing Agency can help you accomplish fantastic feats. These are a few of them:
A Digital Marketing Agency can:
- Generate a market research and create a strategy to fit your competitive environment
- Provide advertising services in all types of platforms (Google, Facebook, Instagram, LinkedIn, etc.)
- Manage and optimize your website’s rank
- Plan and create content marketing that engages users and drives traffic
- Handle your email marketing communication and campaigns
- Manage your social media accounts and communities
- Plan and execute PR and media outreach for your website/brand
- Install tracking and analytics tools to measure your goals and marketing results
This way you will get the best results possible, as well as freeing up your time to innovate your core business.
8 reasons why you should hire a Digital Marketing Agency:
Here’s our list of 8 reasons why you really SHOULD hire a Digital Marketing Agency:
- You get expert knowledge application
- They can reach more channels than you thought
- You have time to focus on your business
- Big-time savings
- A competitive industry strategy
- New ideas!
- You can sit back and enjoy the results
- Everything is measured
1. You get expert knowledge application
If acronyms like SEO, PPC, CTR, ROAS, ROI, CVR (or CR), B2B, CPC, BR, CPM, etc. do nothing but confuse you and give you headaches, it’s time to get a Digital Marketing Agency.
The experts working at an agency know exactly what all these acronyms stand for… and how to use them. Let them worry about these acronyms and TTYL to give you results. Meanwhile you can LOL, OMG and BRB.
Nate Nead, Principal at SEO.co, agrees:
“I first hired a digital marketing agency when I was looking to scale-up organic traffic for my financial advisory business […]. I
knew I lacked the connections and internal resources and expertise to really provide the scale for what I wanted to do. […] Since then, I tell
the same story to clients time and again: you don’t know what you don’t know. You may think you can do it more cheaply, but the reality is that if you truly want to scale out and grow, you need to find someone with the deep industry experience to assist you.”
2. They can reach more channels than you thought
If you’re in Marketing, you’ve surely shortlisted some options for your campaigns. But when you don’t use a Marketing Agency, you might be missing out on a few of them. If you’re only thinking of reaching your clients through ads and your website, you’re excluding communication channels like email, social media, blogging and even old fashioned SEO web searches.
An agency will make a plan that will reach your desired audience wherever they are, whenever they happen to be online.
Krishnan Archana, Founder at Renovation Boot Camp, says:
“As a non-tech person, the biggest mistake I was making was limiting the scope of digital marketing to social media marketing. In reality, digital marketing is a broad field and has a lot of aspects. It includes websites, SEO, social media platforms, email marketing, and Pay Per Click. [Digital Marketing Agencies] do in-depth research, devise marketing plans, and address all aspects of digital media marketing effectively. They create harmony among all digital media channels to achieve their sales targets and to attract customers’ attention.”
3. You have time to focus on your business
An in-house marketing team has plenty of advantages. But some of its cons include taking away precious time to run the campaigns, resources to keep things flowing and time to set up the team and processes.
This is all time and effort you’ll save if you hire a Digital Marketing agency, leaving you free to focus on running your business and improving other key performing factors on the operation side of things. No training, onboarding or managing required.
Datis Mohsenipour, Director of Marketing at Outback Team Building & Training, says:
“We work with a digital marketing agency on our PPC efforts as well as our web development. We chose to work with this agency because I didn’t have the time to manage our PPC while maintaining all my day-to-day objectives. It didn’t make sense for us to hire someone full-time as it would have been too costly and, most importantly, the team we are working with specializes in PPC. They have a team of PPC specialists that are constantly staying on top of every trend and development in the world of paid ads. They bounce ideas off each other on a regular basis, share their successes and failures, and that wealth of knowledge pays off for us.”
4. Big-time savings
When you compare having an in-house operation versus an external agency, you may be surprised to find one main result: agencies are cheaper.
Agencies work as independent contractors, which means that you cut out any payroll or taxes. You also cut recurring costs of a full-time employee, like health care, salaries and other benefits. And there are many agencies that work per project, meaning you choose when, where and how much you spend. So over time, an agency can mean big savings for your business.
Another good thing is that it’s scalable. When your business grows, your in-house marketing team has to grow with you. That’s not the case with a digital marketing agency. You just tell them what your new budgets and goals are and you’re done.
Also, don’t forget that all agencies need to have one thing: tools. Keyword research, auditing, digital advertising and email marketing all require tools that have one thing in common: they cost money. But if you hire an agency then you don’t have to worry about purchasing licenses or subscriptions – the agency already did this for you.
5. A competitive industry strategy
A marketing agency will have to research all about your business, often finding out new trends that may work for you or even new competitors you didn’t know existed. It’s literally their job to know what your competitive environment and industry are like so they can build a strategy considering all the internal and external factors.
This way you don’t have to research any of this yourself and you may even find some key insights you wouldn’t have otherwise.
6. New ideas!
Two heads think better than one. And the minds of an entire team of marketing experts think waaay better than just two.
A good digital marketing agency can recommend the right activities to undergo for your particular business, audience and KPI’s. They can also help you think outside the box, around it, over it, under it and to the side when it comes to communicating your product’s awesomeness.
7. You can sit back and enjoy the results
An in-house marketing team will work to promote your products, which can help you know what you need to improve and what you need to take out of the equation altogether. This makes your products attractive and feasible.
But while all this is taking place, a Digital Marketing Agency would be busy spreading the word. Your brand’s message would already be in different channels and platforms, generating positive PR about your products and contributing to visibility and awareness purposes.
And all you have to do is sit back and relax, enjoying the good weather while your brand gets noticed.
Kenny Trinh, CEO of Netbooknews, agrees:
“Hiring a digital marketing agency allows you to get started with your campaigns almost immediately. You don’t need to navigate the learning curve
or set up a team. It’s possible to see your campaigns live within weeks after creating a strategy.”
8. Everything is measured
An agency is capable of determining the main KPI’s for your business, as well as following your business’s goals and requirements. They will also be able to identify relevant metrics across different channels and give you results on every single analysis and communication.
The great thing about the digital world: everything is measurable.
And when an agency runs this for you, you can obtain new and insightful information about your business, your audience, and your brand’s performance.
Now you know it. A Digital Marketing Agency can save you time, money and effort, leaving you relaxed and ready to reap the marketing rewards. You get expert work from industry professionals who know what they’re doing and who constantly keep up to date with new trends and information on the marketing industry. They’ll also hand you new ideas and interesting insights for your business. There’s really no way to lose, is there?