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Michael Zima

Full-service digital freelancer working from his pocket. Specializing in Google Analytics Reports, Google Analytics Coaching, and Teaching Google Analytics. Contact me to get started.

Palma De Mallorca http://www.tyfoon.io 20 posts

How To Succeed On Fiverr After 1,000 Completed Orders

How I Grew A Micro Business To A Thriving Business It all started on October 3rd, 2014 when I signed up on fiverr. In many ways, looking back now, it was one of the best decisions I have made in my career. It is enabled me to build relationships with clients from all over the world, expand my business into different countries, and allowed…

Michael ZimaMichael Zima

Surprise! We have a new Google Analytics "Home" tab, that closely follows what we saw last year with the launch of Google Assistant-type analytics recommendations for iPhone.

The good news is this is bringing a lot of IMPORTANT utility to the average user and making it friendlier to learn Google Analytics.

Learn Google Analytics Home Cards

Google Analytics Home Card

The home metric encourages real-time and historical data analysis.

Big numbers, easy to follow layouts, and the easy to find drop-down menu to change date range in the lower left corner. This is almost an elegant primer to what the entire scope of Google Analytics will look like in its next release.

Google Analytics Home Card Date Range

Follow the trend lines backwards and forwards to see comparison of user behavior.

If you're looking at baseline metrics to follow, users FIRST, sessions, bounce rate and the entire session duration are all the need-to-know metrics that should be tracked. The over-time comparisons metrics will tell you, if you're up or down (green or red), for the period you've select in the bottom drop down-down menu.

The time periods are rounded and easy to follow. Go as far back as comparing your Google Analytics Home to your data from last year.

How do you acquire users?

Google Analytics Home Stacked Bar Chart

Google Analytics home is showing off some of its Data Studio muscle by flexing powerful stacked bar charts.

Hover over to see the different stacked traffic channels, source / medium, and referral sources for your website during the designated time period.

These user interface changes are starting to warm my heart and really really appeal to me visually. There's even tabs on the lower right to see the report inside of Google Analytics.

Presenting the actual application of analytics inside these visualization, that answer business questions, and chain the relationship to the source reports are going to bring up more questions. Raising the curiosity bar of Google Analytics is happening before our eyes!

Active Users & Retention

Active Users Over Time Retention

Time trends and retention are complex concepts being introduced to everyone — not just data people.

See which time of week users are visiting your site and how many weeks after their first session they're sticking around.

Cohort reports have always been in the "beta" feature inside of Google Analytics and now they're putting it front-and-center as one of the crown jewel cards. These types of reports are invaluable to businesses that might not see conversions until weeks later.

Users, Demographics & Devices

User Demographics

Knowing your users is like knowing your friends. You need to have some sort of perception to their wants, needs and desires to please them. This report is going to show you the time, day, location and device users are using to come to your website.

When do your users visit, from where, and which devices?

This is ultimately the defecto limit of most users understanding of Google Analytics. It's darker tones, the descending percentages of countries and top devices in order. Consuming Google Analytics data has never been easier!

Pages & Adwords Report

Google Home Pages Report

Finally, the last cards in Google Analytics Home are the pages report which contains the pages, pageviews, and the value (which is intrinsic in this case) — along with my Adwords performance.

See which pages are performing and how your campaign is producing.

These cards are pretty disappointing, but to be fair to Google, they're probably testing the cards showing revenue and income on more elaborate setups of Google Analytics. This particular account is branding and lead-generation oriented.

Google Analytics Home (App Store?)

There's finally a Discover tab, which is a self-serving resource all things Google Analytics.

Discover Google Analytics

This comes as a massive surprise. All the tools, resources, and pieces (all things analytics) have finally been centralized inside of your account. Learn about all the extensions, tools and resources to eventually become a Google Analytics pro.

In closing, it seems the new Google Analytics interface is heading towards the iPhone version. They're purposefully ignoring the several hundred metrics and dimensions to show the numbers that users care about. Cleaner designs, higher polished metrics, and maybe very soon, Google Analytics Assistant is coming to the desktop version.

We're going to see an increase in Google Analytics adoption. Look out for the release of Google Analytics Home & Discover coming to a console near you!

Learn The New Google Analytics Interface

Surprise! We have a new Google Analytics "Home" tab, that closely follows what we saw last year with the launch of Google Assistant-type analytics recommendations for iPhone. The good news is this is bringing a lot of IMPORTANT utility to the average user and making it friendlier to learn Google Analytics. Learn Google Analytic…

Michael ZimaMichael Zima

Google Data Studio Tutorial

Google announced this month that Data Studio is free for anyone with a Gmail account. This massive shift in the visualization of your data and how much it used to cost. What is Google Data Studio? It is a tool you can use now to make better decisions about your online business.

The End Results of This Video Tutorial

Learn Google Data Studio

Learn Google Data Studio with this tutorial and learn each of the following. Here's the analytics dashboard we build and I am going to include a free data studio template for your reference: https://goo.gl/Wer5xg

UI Overview

  • Editing Theme
  • Navigation

Designing A Dashboard

  • Layout Design
  • Planning Cards

Visualizing Data

  • Connecting Data
  • Visualizing Cards

Sharing Data Studio

  • Connect to Another Template
  • Share Template

Data Studio Theme

Google Data Studio Theme

The theme inside of Google Data Studio is one of the first steps to personalizing your reports. If you're using these for internal reports or building them for people on your team, branding them will make dashboards more appealing. Make sure to check out the theme settings and personalize it to your own business.

Building a Data Studio Template

Building Google Data Studio Template

Building a theme and a template is a key to getting the most out of Google Data Studio. In the tutorial, we make this exact template including the logo, title, and color scheme. I went with the tropical colors because who doesn't like warm weather?

When the general look and feel is to your liking—remember to duplicate this dashboard when making new dashboard projects.

Preparing a Data Studio Dashboard

Preparing Data Studio Dashboard

The most valuable asset to building a Google Data Studio dashboard is using the space to your advantage.

Build color blocks to visualize what the final dashboard should resemble.

Space can be limited on the canvas, but the number of pages is not. Try to create your pages around topics of discussions, because each of these cards should somehow relate to each other.

Prepare Google Data Studio Checklist

  1. Large Blocks Around 1/2 Canvas Reserved for Graphs & Charts
  2. Medium Blocks Ranging From 1/4 or 1/6 Canvas Reserved for Tables
  3. Small Blocks Ranging from 1/16 - 1/8 Canvas Reserved for Single Value Numbers

Once you've prepared the blocks for your cards—we're ready for implementation.

Planning Data Studio Dashboard

Planning Google Data Studio

Labeling each of the blocks is the final stop to conceptualizing your dashboard. If you're going to finish it or delegate it, someone, make sure you have the labels in place.

Labeling each of the blocks can later be used as titles for cards.

Labeling Cards Checklist

  1. Clear Label Defining the Card
  2. Determining What Should Be Connected
  3. Additional Text To Explain Card

Put in as much or as little text as you want. If you already know what you're building, you've already created titles for your cards. We are now ready to start connecting the data.

Finishing Data Studio Dashboard

Finishing Google Data Studio Dashboard

The final dashboard is going to lose the block placeholder and keep some of the titles. If you've built a theme around your color palette; the cards should match your business. There's a lot more work to creating individual metrics which we'll save for another video.

Google Data Studio Tutorial — The Good Parts

Google Data Studio Tutorial Google announced this month that Data Studio is free for anyone with a Gmail account. This massive shift in the visualization of your data and how much it used to cost. What is Google Data Studio? It is a tool you can use now to make better decisions about your online business. The End Results of This Video Tu…

Michael ZimaMichael Zima